Tuesday, January 24, 2012

Toyota Concept Car

Toyota had a great concept car that could be camouflaged.  No kidding.  On the side, there was artwork animating across it.  The applications for this for personalization for owners and advertising for companies is limitless!

The composition is made using a photograph I took at the auto show, and outlining it in Illustrator due to the more accurate pen tool.  After I outline the parts I want to copy, I take the outline to the photograph in Photoshop and copy/paste that section of the photo, getting rid of all the excess.  The edges are blurred slightly in order to blend it to a black background, and the Toyota symbol is applied instead of words.  Simplicity.  The aurora in the background is done using strategically placed colors caught from the tiny logo on the car and the lights, then a motion blur applied at a lower strength.  Finally, a gradient mask is applied to it to blend it into the picture.

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