Wednesday, June 18, 2014

Club Pet: On the Go! Logo Design

My service dog, Sadie, is a Great Pyrenees, and if anyone knows anything about a Great Pyrenees, they need a LOT of grooming.  After two years here in Texas, I finally found a groomer I adore that spends lots of time to make sure she's well groomed to be in public, especially with the high heat here during the Summer. Pyrenees tend to blow coat, and Val is the absolute only groomer I trust to pull as much of that coat as possible to minimize the shedding in public areas.  When she said she was going mobile, I was more than happy to lend a hand! Butterflies have a very special meaning to her, so I designed butterfly wings especially for her and integrated them into the dog paw design. Voila!
I used Illustrator to design the graphic itself, and placed it into Photoshop to apply effects and blending modes. We established the two colors and a decision on gradient direction early on based on, ironically, a bag made by Papyrus (a company I used to work for mind you) we found at Whole Foods. I thought they turned out great! Next mission was to make a business card.

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