Wednesday, June 18, 2014

Club Pet: On the Go! Business Card and Tri-fold

Val, my groomer for my beautiful Pyrenees service dog, has been an awesome friend and is opening a mobile pet grooming service.  Jumping at the chance to help her design her new business cards and logo, I got to know a bit more of what she likes! Come to find out, butterflies are of significant importance to her and she likes the aqua to purple gradients in some of the Papyrus designs at Whole Foods. After making the business card designed with a faux fold-over appearance, we decided an actual trifold card would be awesome too, to make a price list.  The prices and list aren't on the graphic as of yet, because the costs have not been set nor has her menu been decided, but here is the design of both the normal business card and the trifold menu-to-go! I'm so excited to do more improvements to it!
Illustrator was used to start 80% of all graphics and text, and they were compiled in Photoshop and applied finishing touches. In order to make it match the business card, I took the top layer of the business card and separated it, rotating it and applying it to the top of the trifold, then the same with the bottom, removing the layer mask on the dog paws in order to make a 2D version where the actual top will truly fold over the bottom to match the card.

Club Pet: On the Go! Logo Design

My service dog, Sadie, is a Great Pyrenees, and if anyone knows anything about a Great Pyrenees, they need a LOT of grooming.  After two years here in Texas, I finally found a groomer I adore that spends lots of time to make sure she's well groomed to be in public, especially with the high heat here during the Summer. Pyrenees tend to blow coat, and Val is the absolute only groomer I trust to pull as much of that coat as possible to minimize the shedding in public areas.  When she said she was going mobile, I was more than happy to lend a hand! Butterflies have a very special meaning to her, so I designed butterfly wings especially for her and integrated them into the dog paw design. Voila!
I used Illustrator to design the graphic itself, and placed it into Photoshop to apply effects and blending modes. We established the two colors and a decision on gradient direction early on based on, ironically, a bag made by Papyrus (a company I used to work for mind you) we found at Whole Foods. I thought they turned out great! Next mission was to make a business card.